#LearnWithEdyst
Driving user acquisition, selling coding courses, and scaling engagement through influencer marketing and segmented email campaigns.
+23% ROI · 20+ B2C Batches Sold
8.3% → 19%
Email Open Rate
Segmented personalisation
+23%
Influencer ROI
20+ B2C batches sold
100+
Organic Users/mo
SEO-optimised blogs
Objective
Promote Edyst Online Coding Bootcamps — DSA, Python, Full-Stack Web Dev, and Campus Placement Training for TCS CodeVita, Amazon, InfyTQ, and more.
Target Audience
Engineering students across India seeking upskilling and placement preparation.
Goal
Drive new user acquisition, sell coding courses, and increase student base through collaborated marketing campaigns.
Strategy
Marketed courses via influencer partnerships, built community through YouTube Live, managed segmented Zoho email flows, and ran performance-led paid campaigns.
Strategy Deep Dives
Proof of Work
A deep-dive into the visual strategy and high-converting assets built for the engineering student community.
1 Question Per Day — SM Series
1 Question per Day Card 1
1 Question per Day Card 2
1 Question per Day Card 3
1 Question per Day Card 9
1 Question per Day Card 10
Course Announcements — Templates
Course Announcement 1
Course Announcement 2
Course Announcement 4
Course Announcement 8
Course Announcement 9
YouTube Thumbnails — Cinematic Film Stack
