Basis Power Card
India's first card created for urban women — driving financial literacy, installs, and sign-ups through brand storytelling and community growth.
2.6 Million Reach · 3 Months
2.7M+
IG Reach
In 3 months
143%
Install Growth
Over 7 months
127%
Sign-ups Increase
Over 7 months
16K → 21K+
IG Followers
Total scale
Proof of Work: Visual Storytelling
Memes, static posts, and educational content that drove massive organic reach and acquisition.
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Deep Dive into Strategy
Brand Collaborations
Partnered with brands to design and execute multi-format content campaigns — from ideation to high-performing delivery.
Instagram Performance
Top-performing content marked by high engagement, strong share velocity, significant impressions, and measurable audience resonance.
Offline Events & Pop-Ups
Bringing the Basis brand off-screen — curated in-person events and pop-ups driving community connection and sign-ups.