Community Outreach

Offline Events & Pop-Ups

Bringing the Basis brand off-screen through curated in-person events and pop-ups driving community connection and sign-ups.

Basis Offline Event / Pop-Up 1
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Day 1 – Strong Kickoff

The pop-up launched with an enthusiastic response, particularly from young women who actively explored the space, engaged with the team, and showed strong interest in the offering.

The Basis Power Card Sign-up Waitlist: 25–30
Basis Offline Event / Pop-Up 2
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Day 2 – Momentum Builds

The excitement continued on Day 2. Social media shout-outs across our channels amplified visibility, drawing more footfall and boosting engagement at the pop-up.

The Basis Power Card Sign-up Waitlist: 35
Basis Offline Event / Pop-Up 3
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Day 3 – Sustained Interest

While the response slowed compared to the first two days, the activation still generated meaningful interest and conversions.

The Basis Power Card Sign-up Waitlist: 5–10
📍 Bengaluru🗓 2022👩 Urban Women Focus

In-person activations complemented digital strategies, allowing for real-time feedback and direct user acquisition in high-intent environments.